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[Latest Technology News] Get ready to see more shopping ads on Google Search, Images and YouTube

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Google is betting big on ecommerce with the latest update to its search engine.

The company is unveiling a redesigned personalized Google Shopping experience, along with introducing the idea of a universal shopping cart across its platform of services, including Search, Shopping, Images and even YouTube.

You can now discover and compare products from various parts of the Google platform through shopping ads, then choose to purchase them instantly using your Google account. “With this new experience, we’re merging the best of Google Express with Google Shopping,” the company said in a blog post.

By unifying the shopping experience, the move also aims to target rivals like Pinterest and Instagram, whose photo-based social platforms become increasingly popular among customers as a means to purchase products online.

That’s not all. In a separate development, Google also said it’s combining all its travel-related offerings – the mobile Google Trips app, Google hotels search and Google Flights – under one hood called Trips.

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